Despite the instability of this world, we are pleased to announce that a new season of PR activity has begun in the world! After a year of adaptation to the changes caused by global events, companies are stepping up their communication strategies again, and this is already being felt in the market. This is evidenced by statistics:
- According to international research, PR spending in 2024 increased by 15% compared to the previous year. This shows that companies recognize the importance of quality communications.
- In 2023-2024, there will be a 25% increase in the use of social media for PR. Brands are more actively interacting with consumers through platforms such as Instagram, Twitter, and TikTok.
- 60% of companies in the world have started implementing strategies that focus on social responsibility and environmental issues, an increase of 20% compared to 2022.
- 70% of PR agencies reported the active use of artificial intelligence for data analysis and content development, which is 30% more than in the previous year.
These data confirm that the PR industry is actively adapting to new conditions and challenges, increasing its importance in business.
Rose Consulting is always ready to support you in implementing successful PR strategies in the new season. Do not miss the opportunity to use new trends and tools to develop your business!
Thank you for choosing Rose Consulting!